Super Bowl, Super Boring

Someone watching the Super Bowl commercials on their phone. Photo by Colton Sierra '14. Copyright Red Cloud Indian School.

Super Bowl, Super Boring

By Colton Sierra ‘14

The Seattle Seahawks tamed the Denver Broncos with the score 43-8, but we all know that. Everyone stopped watching the game and the famous Super Bowl commercials stepped into the spotlight.

All eyes were on the commercials, which are usually when the big companies interrupt our show or event that is on the television screen. However, during the most watched event in America the commercials were essentially the main focus. In fact, it is estimated that 50% of the Super Bowl audience were watching primarily for the commercials.

Since 2011, I have personally been a big fan of the commercials during the Super Bowl (plus the Cowboys haven’t been to the Super Bowl since the 90’s). But this year I haven't found the commercials as a whole to be compelling, and other students have similar feelings.

"This year they were less memorable," said Randy Hughes Jr. '15. This statement became evident after I asked senior Cece Two Lance which commercial was her favorite and she said, "I don't even know."

On the other hand, some other students were very fond of the Budweiser commercial called "Puppy Love" where a Clydesdale and Golden Retriever pup become inseparable friends. "That was my favorite because it was so cute," said senior Genriel Ribitsch. After I brought up the commercials, she checked YouTube for ones that she could nonimate for the best one, and she still came to the same conclusion.

With 111.5 million people watching the Super Bowl's boring and one-sided game, it seemed that the commercials and Bruno Mars' halftime show would get all of the love. But with only one memorable commercial and the Red Hot Chili Peppers only getting one song to perform, the Super Bowl became just another game.

Congratulations to the Seattle Seahawks, and my condolences to the Denver Broncos.